One of the things that I love is marketing. I just can’t seem to keep away from marketing, forums, books, conversations…you name it and I’ve probably been sucked in both figuratively in time and financially because I just had to have it.
One of the biggest things I’ve learned is to pick your strategy, keep it simple but go deep and be consistent. This creates what I call a known expectation for your clients instead of trying, and do note the word trying, to be every thing to every one. It’s a lesson I keep working on myself.
When it comes to the marketing message itself it’s important to connect with people on an emotional level - the emotional level is the “big why.” Why do they want it? Why (in their mind) will it help them? As James Roche the Info Marketing Guy states…”good marketing happens when you give logical reasons for your prospects emotional buying decisions.”
Below are the top 11 “big why” reasons he lists that people buy.
- save time
- save money
- make money
- avoid effort
- increase happiness
- find success
- be pain-free / better health
- have fun
- gain praise
- feel safe and secure
- feel loved / liked / be popular
It’s your job to figure out which of these 11 reasons resonate with your clients, then refine your focus to go deep and connect. I promise, it will make a huge difference.
My good friend and peer Kathy, recently helped me see the light when she said, you think you’re focusing on helping people take the “no” out of technology by showing them how to, but what you really want to do is help them focus on what the technology does for them such as YSP helps DIY independent service providersput systems in place that automate lead generation and conversion, and helps them not do it alone. I thought, shit, I’ll take some of that.
Hence YSP has a new category: marketing insight
At your shortest path I’m focusing on: save time, make money, find success. If you think it’s different comment below.
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